Open-source tools for publishers
We developed a set of open-source tools to help publishers understand and monetize their audience better, market their content and sell their services. We’ve tested the software on our website, the websites of our two partners, and released it as an open-source, allowing any other publisher to use it for free and contribute with their own improvements.
A/B testing for publishers
We have released two new REMP modules.
A new major release of REMP is out. It brings major improvements in email marketing and on-site marketing capabilities, introduces A/B testing to both Campaign and Mailer and first analytics features are included in Beam.
Personalized banners – Choose the right segment, design the message to customers and personalize it for each customer (e.g. with their name or info about their subscription).
A/B testing of e-mail campaigns – Compare open rates, click rates and conversion rates (which message led to more new purchases).
A/B testing of banners (close rate, click-through rate, conversion rate)
Banners can now be displayed both as webpage overlay or in-site (in predefined space).
More targeting options for banners – anonymous/logged in users only, geotargeting, custom-defined segment targeting
Overview of underperforming and overperforming articles – New article metrics: sort/view based on author, time of publishing, page views, subscriber/non-subscriber segments
Identify most loyal and least loyal visitors (and target them in campaigns).
A/B test the right place where to lock the article (how long should be the free, promotional part)
More about current capabilities of each tool
We keep working to provide you with many new features, which we will be
continuously releasing until the end of 2019.
Open-source machine learning tool. Based on your traffic data, Pythia will estimate which readers are most (and least) likely to subscribe, so that you can target them differently. The first version planned for August 2018, full version in December 2019.
Open-source analytics for subscription-focused publishers. Understand where your paying users are coming from, how to identify them and what kind of content converts best. First version expected in February 2019, final version in December 2019.
Manage your subscribers, connect the database to your legacy systems, sell time-based or issue-based subscriptions or even physical goods. First version expected in August 2018, full version in summer 2019.
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We are an independent daily newspaper based in Bratislava, Slovakia, founded by former reporters of the biggest Slovak broadsheet daily after it was acquired by a local oligarch. Our focus is on long-form quality journalism and most of our revenue comes from online subscriptions.
We are happy to share the tools we have developed and exchange the know-how with like-minded publishers anywhere in the world.